With having no experience on setting up a facebook page for an organization, my advice would be do not set it up like you set up a personal facebook account. You would want to make sure that the information posted on your site is good for your business. When going to facebook and seeing how to set up a site for an organization it doesn't look very complicated. Just enter in the information and hit a couple of buttons and the sit is made. Just make sure the information you are adding is information you would want available from your business.
On advice for posting:
The organization should determine whether or not they want mini-advertisements on their facebook page. It depends what company's goal is for the page. Typically users aren't wanting to look at a bunch of advertisements on a webpage so I would recommended avoiding them if it is possible. I also understand that this is a pretty good way to make some money though so using advertisements might not be a bad idea. Photos are always a good idea. Especially for younger audiences, I don't really see a drawback to them unless they are irrelevant. I think any interactive activities you can post for the people visiting your site to use is a good idea. I would make sure they are fun activities to keep the visitors coming back for more
On good professional websites I have seen on Facebook:
Post Secret- This is a good page because it shows users new content they have received and also about events that are happening that might interesting to go to.
Dierks Bentley- I am a little biased on this page because I am his fan. His facebook page is linked to his twitter so there are usually pretty entertaining posts by him, similar to any celebrity. Recently he was writing an album but put live feeds into the studio on his facebook page so users could see what was going on in the studio while he was in there.
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